Do we truly require another iPhone consistently?

Do we truly require another iPhone consistently? 


As the residue settles on Samsung's Galaxy Note 9 dispatch, we currently direct our concentration toward the iPhone dispatch, which, if things fall in accordance with earlier years, ought to happen one month from now. Yet, do customers truly need yearly invigorates or is it now only a path for tech organizations to stay in general society eye, and press each and every dollar from purchasers? 
Do we truly require another iPhone consistently
Do we truly require another iPhone consistently 

Owen Williams, composing for Motherboard, was truly searing of the Note 9 dispatch. 


"Thursday, at a garish occasion in New York, Samsung disclosed yet another telephone: the Galaxy Note 9. Like you'd expect, it's rectangular, it has a screen, and it has a couple of cameras. While revealing what its expectations will be the following hit, it unconsciously affirmed something we've all been pondering: the cell phone industry is out of thoughts." 

I get myself kind of captured in the middle of shaking my head at this and gesturing in the assertion. 


From one viewpoint, Williams is correct, cell phones have turned out to be exhausting. Dispatches are about iterative, developmental changes nowadays, and not about the gaudy progressive a far cry forward that we can hope to see from new markets. 

Take Apple and the progress from Touch ID to Face ID. Without a doubt, it's a change in the innovation, but at the same time, it's a change that implies throwing out old ways and work processes so as to influence it to work. Is taking a gander at the iPhone any preferred or more regrettable over-squeezing your finger on a catch? It's begging to be proven wrong, however, toward the day's end, it's apparently only another approach to accomplish something you've just been doing (opening a cell phone). 

Contact ID evacuated the gigantic hindrance that writing in a PIN code introduced, however changing from Touch ID to Face ID is extremely just window dressing.

Smartphones get better and faster with each passing year, and there are advancements and refinements that build on what has come. But the new stuff is few and far between, and slow to catch on.

Take AR (augmented reality) as an example. No matter how hard Apple has pushed this technology lately, traction in the real-world is slow, and adoption seems limited to a few niches here and there.

On the flipside, it's hard to ignore that a year in "technology land" is like a decade in the real world. Things move fast. Moore's law continues to deliver. Processors get faster, storage density increases and displays get better and brighter.

Another point worth making is that you could say that the iPhone X and the Note 9 represent a huge increase in the pace of innovation. Here we have two flagship smartphones packed with processing power and storage, and doing things that smartphones could once only dream of doing. Whether you think of Face ID or that the Note 9 has 8GB of RAM as little more than gimmicks, these features will ripple through the ecosystem, changing smartphones across the market, from high-end to budget.

It's also important to note just how big the smartphone market, and how slowly people upgrade.


The upgrade cycle these days hovers around the three-year mark. Yes, the average user holds on to their smartphone for that long (maybe even longer). Then, there's the used market and the way that old smartphones that are handed down the line to family members and friends.

Doing some back-of-the-envelope calculations based on Apple sales over the past year, and given the size of the user base and how many devices go to first-time iPhone buyers, I'd estimate that less than 15 percent of iPhone users actually bought a new iPhone over the past 12 months.
Do we truly require another iPhone consistently
Do we truly require another iPhone consistently 

Yearly upgrade cycles allow manufacturers the time and space to accommodate for this slow churn, while at the same time giving buyers a wide range of choice and price points to choose from.

Yearly refreshes also allow manufacturers to benefit from changing technologies to streamline production and make incremental improvements to increase safety and reliability.

The bottom line is that I still think there's plenty of innovation left in the smartphone market to justify yearly releases. I mean, PC OEMs are releasing new stuff all the time, and it could be argued that the PC market has matured to the point where pretty much everything is minor incremental changes (with little nuggets of gold like the Microsoft Surface line and AMD's rise back from the dead mixed in there).

I think we'll be seeing yearly smartphone releases for a long time to come
Do we truly require another iPhone consistently? Do we truly require another iPhone consistently? Reviewed by RUPAM NATH on August 15, 2018 Rating: 5

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